Our Story

TRAPO is the leading automotive accessories brand in Malaysia, Singapore, Thailand and Indonesia. Founded in 2016 and headquartered in Malaysia, the brand was built with the aim to repurposing industrial waste into high quality usable and desirable automotive products for every consumer. We believe that a comfortable and safe driving environment is essential for every driver. Hence, TRAPO provides antibacterial properties along with a host of other functionalities which aim to solve common pain points of everyday drivers and to elevate their driving experience.

Founders Story

The Lee brothers, Tzong & Zare Lee. TRAPO was created with the intention of elevating the driving experience by providing a hygienic, comfortable and safe drive. With that in mind, they have created the antibacterial car mats which are now the signature product. Realising that health, hygiene and safety factors are not just limited to vehicles, the Lee brothers also come out with the range of car accessory products, of which their utility extends beyond the car due to portability and practicality.

Being business minded throughout their upbringing, these brothers have been doing their research of not only customers’ wants and needs but also the trends of e-commerce. From their research they realised that there are not many products that focus on the health, hygiene and safety aspects of drivers and created solutions which are beneficial for the masses.

“Always understand your customer before creating a product.”
- Tzong & Zare

Leadership Team

Tzong Lee
Co-CEO / Co-Founder

Zare Lee
Co-CEO / Co-Founder

Ionut Danifeld
Chief Marketing Officer

Commercial Sales Lead

Stan Tan
Online Sales Lead

Wei Cheit
People & Culture Manager

The Journey

Established in Malaysia

In 2016, TRAPO was launched in Malaysia.

Launched our first hub

In 2017, TRAPO launched its first hub in Melaka Raya.

TRAPO Indonesia

Introduced TRAPO to Indonesia
In 2018, TRAPO expanded its first branch in Indonesia.

Introduction of TRAPO car accessories and Shopee store expansion

In 2019, TRAPO car accessories were launched in Malaysia with a purpose of elevating users'
driving experience. Meanwhile, we’ve also launched our first online store at Shopee Malaysia.

Offline hubs expansion | Singapore expansion

In 2020, we’ve expanded our offline hubs at Klang Valley areas such as Cheras Maluri, Glenmarie,
Desa Park City and Mid Valley. Meanwhile, TRAPO is introduced to Singapore and
owns its first offline store at Zervex, Singapore.

New generation of TRAPO car mats

TRAPO understands what modern customers' need in a product that is constantly evolving.
Having that in mind, we updated new versions of their signature car mats such as,
TRAPO Hex II, TRAPO Classic Mark III and TRAPO Eco II.


At TRAPO, our employee-onwers are driven by a shared mission & vision - to be the leading car accessories provider in Asia; To encourage safety, hygiene and comfortable during experience through innovative & reasonable priced product. We believe that skill represented through the our numerous awards

Our Culture

TRAPO strives to form a culture that empowers a creative, fun and independent workforce. We are passionate about delivering the best services and products to our consumers. Hence, we believe that creativity and innovation are powerful tools to help them make their dreams a reality.

We LOVE how each new creative hire adds to our culture.

We believe that what makes us unique makes us stronger. We want to build a more diverse, inclusive and innovative organization that is good for our teams, our customers and our community. By empowering each other, we are to bring unique perspectives and experiences to work, we continually seek new ways to do so.


Press Kit

Guidelines to help you use our brand and assets without to negotiate legal arrangements for each use.

CSR Campaign

Trapo's initiative to build a sustainable future for the next generation starting with car mats.

Our Happy Moments

Work hard, play hard. We celebrate every milestone and success with everyone
after hard work.